MARKETING 2

Course #62634 (CM), 62633 (RSCM), 62635 (RSH)

Half Year

½ Credit

Comprehensive/Running Start-Comprehensive / Running Start-Honors

Available to Grades 10-12

This course is a continuation of course work learned from Marketing I.  In-depth analysis of consumer versus business customers, products, pricing strategies, consumer behavior, advertising, promotion, personal selling, and distribution channels are offered as well as an advanced sales marketing project. Marketing strategic planning and marketing research are covered as well. Students are encouraged to join DECA (a national organization of marketing education students).

Prerequisite:  Marketing 1 or permission from the department head

Optional: This course is being offered as a STEM Running Start Comprehensive or Honors course through Nashua Community College.  Students will decide at the beginning of the semester to take the course as a STEM Running Start option for a small fee. Upon completion of the course students will receive a NCC transferable transcript indicating the grade received in the course.